Responding to RFP’s or request’s for proposals are a regular part of a Freelancer’s day. Bidding on new projects quickly and regularly is essential to your success. In fact, it’s a critical ingredient that will determine your success.
When you work from home and bid on online projects, it is much different than applying to a brick and mortar business. Applying to a brick and mortar business means that you will likely be competing against fewer than 100 other applicants in your local area and the pay is already pre-determined.
When bidding online you might be competing against hundreds of thousands of other qualified applicants from all over the world and people will be bidding anywhere from $2 per hour to upwards of $75 per hour. It is imperative that you find strategies to stand out no matter what project you are bidding on.
While the competition may be fierce, it is not impossible. I have 3 tips to create a winning proposal that I have used over the years and have helped me stand out among the competition.
Tip #1 – Make your first sentence count.
Make sure the very first thing that you say is something that is catchy and automatically grabs the attention of the reader. The reason you do this is because often times, only the first sentence shows up in your bid. Unless the reader feels urged to open up the rest of your bid, they will not get to know more about you than the first sentence.
My suggestion is to start off with “10 years experience in Customer Service and Executive Assistance” or “Proven track record of winning web designs” and so on. This is an attention grabbing statement that will make the reader want to continue reading. They will then open the entire proposal.
Tip #2 – Leave your personal life out of the proposal
I have hired several Virtual Assistants to help me in areas of my business and I cannot tell you the countless number of proposals I get that start off with “Hi, I’m Jane. I’m a married stay at home mom that has 3 children. I decided that I wanted to try the work at home thing etc.” or “My names Joe, I’m recently divorced and need some extra money, so I decided to start doing freelance work…”
Proposals that start off like that, I skip every time. Just because you work from home, does not mean you should not exercise a certain level of professionalism. While people might think it’s great that your married or divorced that has nothing to do with the business side of things. Keep it straight, to the point and professional.
Tip #3 – Provide examples
Saying that you can do something and showing it, are two different things. If the project you are bidding on is for an Excel Spreadsheet, show 3 examples of Excel Spreadsheets that you have completed.
If the project is for web design, provide examples of websites you have previously designed. There is nothing worse than reading someone ramble on about how they think they would be a good fit for the project because they have 5 years of experience, but they do not have anything to back it up with.
Abiding by these 3 tips will dramatically increase your chances of winning your next project. Always maintain a professional demeanor. Your first impression is everything.
Dawn
Business Lifestyle Architect
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